Effective Casino Marketing Strategies

Having successfully overseen a commercial and residential real estate portfolio, Eric Swallow is a business professional with a keen eye for high returns. He has also managed businesses in several other industries, including IT, gaming, and entertainment. From 2007 to 2014, Eric Swallow owned a card room casino where he and his partners increased revenue by 35 percent less than a year after the existing business was purchased.

To market a casino effectively, it is expedient to pursue group business. The casino can also include hospitality and tourism businesses such as restaurants, luxurious hotels, event and entertainment spaces, spas, and health amenities. Incorporating other enterprises like hotels and restaurants provides all-inclusive entertainment to clients. It is also more appealing. Casino owners can partner with other businesses that offer such services to pull this off.

Another effective casino business strategy is to create positive feedback loops. A positive feedback loop is a situation in which people are encouraged to do things that elicit a positive response. Casino owners can establish referrals and reviews immediately after a customer wins big, instigating more patronage. They could also offer discounts just after a customer has won through a discount or redeemed a deal.

Emerging Trends in Real Estate 2021

With 20 years of expertise as a real estate developer, Eric Swallow is an accomplished business and advertising professional. Eric Swallow has an extensive portfolio of real estate holdings and is very up to date with the latest real estate trends.

According to the Emerging Trends in Real Estate 2021 report published at PwC.com, several evolving trends have shaped the real estate industry in 2021. One of the trends highlighted by the report is an accelerated exodus to the suburbs, especially in the Sunbelt cities. The main reason for this exodus is health and safety. Since the advent of COVID-19, people have been searching for more space and lower-density environments.

With the rise in popularity of remote work, and data stating that 94 percent of real estate professionals believe that companies will allow employees to continue working remotely at least part-time, the report also sees an increase in office tenants looking to expand spaces to collaborate while staying compliant to social distancing. Additionally, the report highlights a trend in which a search for smaller physical retail presence and several amounts of vacant space with lower rents is expected to occur.