Having successfully overseen a commercial and residential real estate portfolio, Eric Swallow is a business professional with a keen eye for high returns. He has also managed businesses in several other industries, including IT, gaming, and entertainment. From 2007 to 2014, Eric Swallow owned a card room casino where he and his partners increased revenue by 35 percent less than a year after the existing business was purchased.
To market a casino effectively, it is expedient to pursue group business. The casino can also include hospitality and tourism businesses such as restaurants, luxurious hotels, event and entertainment spaces, spas, and health amenities. Incorporating other enterprises like hotels and restaurants provides all-inclusive entertainment to clients. It is also more appealing. Casino owners can partner with other businesses that offer such services to pull this off.
Another effective casino business strategy is to create positive feedback loops. A positive feedback loop is a situation in which people are encouraged to do things that elicit a positive response. Casino owners can establish referrals and reviews immediately after a customer wins big, instigating more patronage. They could also offer discounts just after a customer has won through a discount or redeemed a deal.
